I’m probably as far removed from a prude as it’s possible to be.
You can put as many references to rectums, sphincters or colons on a bottle of sauce as you want and I won’t be offended.
Having said that, I’ve got a golden rule that shapes the whole philosophy of my Hot Sauce Emporium.
I don’t do gimmicks.
Call your sauce Rectum Ripper and you’d better be able to back it up with quality or, like loads of other sauces out there that trade soley on their comedy value, you’re not even going to make it through the door of my emporium.
I’m happy to report that Rectum Ripper is a million miles away from just being a novelty sauce.
It’s got great heat, it’s mustardy, it’s gingery and it leaves a wonderful, lingering aftertaste in the mouth.
Rectum Ripper is fantastic on burgers, on chops and on chicken. In fact I’ve not found anything it’s not fantastic on.
The Rectum Ripper ticks all the boxes.